3 minute read
Writing a tagline people understand
Your tagline is the only thing most readers see. Here's how to make it count.
Say what it does
A tagline should tell a stranger what your product does in one reading. Describe the outcome, not the technology behind it.
Rules we follow
- 60 characters or fewer
- No product name: it's already shown next to the tagline
- No claims we can't check, such as "the best" or "the fastest"
- Sentence case, with no full stop at the end
- Name who it's for when that helps: "for freelancers", "for Postgres"
Before and after
- "The AI-native future of work" became "Meeting notes that draft your follow-up emails"
- "Revolutionising CI" became "CI runners that cache your whole dependency tree"
- "Your data, your way" became "Open-source product analytics that lives in your Postgres"
Ready to put your launch on the shelf?
Submit a launchMore guides
- 3 minute readHow to submit your launchWhat we cover, what we need from you, and what happens after you press submit.
- 4 minute readChoosing your launch typeThe five launch types we use, what each one means, and how to pick the right one.
- 5 minute readLaunch-day checklistEverything to check before, during and after your launch goes live.