5 minute read
Launch-day checklist
Everything to check before, during and after your launch goes live.
The week before
- Make sure sign-up works without an invite code
- Check your pricing page matches what you'll announce
- Write the three points on what shipped, in plain language
- Submit your launch and pick a go-live time
On the day
- Share your CoolLaunches page, not just your homepage, so momentum counts
- Reply to questions from early users the same day
- Watch your sign-up flow and error logs for the first few hours
The week after
- Tell the people who signed up what you're fixing first
- Submit a new feature, not a new launch, for what you ship next
- Note which channels brought users, while it's still fresh
Ready to put your launch on the shelf?
Submit a launchMore guides
- 3 minute readHow to submit your launchWhat we cover, what we need from you, and what happens after you press submit.
- 4 minute readChoosing your launch typeThe five launch types we use, what each one means, and how to pick the right one.
- 3 minute readWriting a tagline people understandYour tagline is the only thing most readers see. Here's how to make it count.