4 minute read
Choosing your launch type
The five launch types we use, what each one means, and how to pick the right one.
Why the type matters
Readers filter by type. Someone looking for new tools to try wants new launches; someone who already uses your product wants major releases and new features. Picking the right type puts your launch in front of the right people.
New launch
A product becoming publicly available for the first time. Anyone can sign up or download it today, without a waitlist.
Major release
A new version of an existing product that changes what it can do, usually with a version number such as 2.0. Bug-fix and minor releases don't qualify.
Open source
A project released under an open-source licence, whether it's brand new or an existing product opening its code. Tell us the licence so readers can see it up front.
Public beta
A product anyone can try, but that you're still openly changing. If people need an invite, it isn't a public beta yet.
New feature
A significant addition to a product that already exists, big enough that current users would want to hear about it. If you're unsure between a feature and a major release, choose feature.
Early access
A product you've announced but that only invited users, named partners or a waitlist can use so far. Choose this for alphas, private betas and sign-up lists, and submit again as a new launch or public beta when anyone can use it.
Ready to put your launch on the shelf?
Submit a launchMore guides
- 3 minute readHow to submit your launchWhat we cover, what we need from you, and what happens after you press submit.
- 3 minute readWriting a tagline people understandYour tagline is the only thing most readers see. Here's how to make it count.
- 5 minute readLaunch-day checklistEverything to check before, during and after your launch goes live.